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Your aims in academic writing in general terms are to be:
More specifically to achieve a standard level of acceptable style in academic writing you need to do the following:
1. Avoid repetition it's poor or even bad style to repeat words too often; and certainly not within a sentence or a paragraph. So you need a wide vocabulary and perhaps the help of a reference book such as a thesaurus which presents words in groups classified according to meaning.
Avoiding extra or unnecessary words is another common problem.
2. Use formal and not informal language this means for example
3. Avoid personal language mainly the use of "I" and "you": use constructions like
Thus avoiding "I think"
4. Make the structure clear to the reader by using
or put another way:
5. Keep sentences and paragraphs shorter rather than longer so as to be clear and not rambling or confused. But remember that paragraphs typically consist of at least 3 sentences and often more. They should never have only one sentence.
6. Make sure your writing is as complete as possible for the reader:
7. Avoid abbreviations and contractions:
8. Avoiding being too general or too certain about what you state: be more cautious:
9. Giving examples and evidence for all your points which includes references and quotations.
You need to think about if you have explained and justified everything you say there's always a reason for something. If for example your survey sample was half the size you wanted, explain why that happened and how you adjusted your survey accordingly.
10. Check for errors in surface features such as:
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